[alfanzo]

1. Opt-In Email: This low cost marketing or advertising option is not free, but for a very minimal cost you can get your information out to many via their email. At your place of business, your website, your blog or anywhere else that you can, provide a subscription list. By getting some personal information, you are creating a prospect database. This database allows you to market to these people over and over again. You will need an auto responder service (and of course a website if you don't already have one). Wherever you put your opt in form you should be enticing the prospect to fill out their information (through a free report, prize draw or sample for example). This is one of the best low cost marketing or advertising options since you can use your list over and over again.
2. Support a Charity: If you are aligned with a local charity you can usually ask them to promote you to their mailing list (which most will do anyways!). Of course any charity is a great choice, but when you are deciding, consider whom they serve or who serves them. Will that particular group of people be interested in what your business offers? Aligning with a charity is a wonderful low cost marketing or advertising technique, or rather a no cost technique.
3. Do Trade Shows: Trade shows will not be free, but they will give you a lot of exposure. Go with your information and be sure to offer something that entices people to stop at your table. Combining your trade show with an opt-in form will double on your marketing efforts! Have a prize draw or give away something for free as a way to capture peoples emails.
4. Use the Internet: The number one most effective low cost marketing or advertising technique is the Internet. The amount of exposure is more than all offline methods put together and many online techniques can be done for free, as long as you know how to optimize them. I suggest finding a company that can teach you how to market your business online. Having a company teach you how to do this is far cheaper than paying someone else on an ongoing basis to take care of your online marketing needs. If you know how than you can control what methods you use and how much exposure you get, plus your marketing fate does not lay in someone else's hands.

[aladamapee]

Marketing is one of the most important factors that assure the success of any business enterprise. Among different strategies of marketing we will stick only with direct marketing and email marketing.

Direct marketing is a type of marketing that distinguishes from other types because of its two main defining characteristics. First, it attempts to send its messages directly to customers without using intervening media. This also includes commercial communication such as direct mail, e-mail marketing with consumers or businesses. Second, it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on track able, measurable, positive answers from consumers.

[Toby.Leo]

Its possible that they are getting college paid for while they are working for a certain company, and basically just starting out as basically an office rat.

[shavin]

The best way for marketing and advertising is email marketing, which is effective,cheaper and has more success rates.

[rajib02islam]

A simple guide to marketing, strategic business planning, advertising and promotion and sales lead generation, for small UK businesses especially. With tips and techniques for advertising and PR, for non-marketing managers, and for marketing and advertising professionals too; this is marketing and advertising made simple. Also some easy tips on website design, internet advertising and marketing.
While much of this marketing theory page was written a while ago generally the principles apply just the same, if fact many of these basic pointers are good reminders of some of the simple things that are easy to overlook in these modern distracting times.
Incidentally, where references are made to the UK there will commonly be equivalent methods and processes and suppliers that are applicable in other countries.

[davidmoore]

I think if we could do a combination of all of these things, its a sure success. Joining trade fairs are my fave so far to promote my small business and the contacts and probable clients there are 99% rate.

[tasminsan]

Marketing and advertising both are essential to expand the business. there are some great ways to advertise the products such as email marketing, online directories, email signatures, ebay, you tube and use of social networks to get popularity of business.

[ahmad]

Well,thanks for providing useful information...In my point of view email marketing is the best and effective way of marketing....
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[Kally45]

Thanks for the good tips. I do following and been testing around
1. Stickers and Pamphlets
2. Banners on the Street
3. Radio Ads.

[Drug_Store]

Yes you need to add all kind of campaign to attract all kind of people.