[lawyertrust]

The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours.However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

[kirbie]

"Link farming" is another method people attempt to use manipulate PageRank. It's not a good idea to link to a link farm or to participate in creating one unless you don't care that your site may be banned from search engines.