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Some Comparisons and Similarities of SEO and SMO
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Link Building: SEO – Inbound links are a large determining factor in rankings. SMO – Links are a result of success, which means that SEO benefits from good SMO.
On Page Elements: SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings. SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact. Titles: SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings. SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through. Content Must be Easily Readable… SEO – By search engine spiders. SMO – By human readers. Content: SEO – Quality content is important in order to rank well. SMO – Quality content is important in order to hold the readers’ attention and win their approval. Content Plus: SEO – Content alone will not produce high rankings. The structure of the site must also be sound. SMO – While quality content is essential, visual presentation can also make a big difference. Analysis: SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings. SMO – Analysis is necessary to know what types of content draws interest. Predictability / the Benefit of Experience: SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied. SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose. Success Breeds More Success: SEO – Trusted domains will have a positive effect on all pages, including new pages. SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.
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thanks awantika for sharing all this informative things to us
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